The workshop, not the shop window

Incxnnue Lab is the brand's open workshop: this is where we work out how a still image starts to move, then how that flip becomes an object you can hold.

The work starts in pencil and ends by hand. A pattern gets tuned, printed, sanded, painted — and checked by eye, never on screen. The workshops came out of that: show the gesture rather than the result, because the tuning is what makes the illusion.